Meet Our Team
Director, The Counselling Association | Counsellor, Psychotherapist and Clinical Supervisor
Speak To Our Team
Welcome to our website and thank you for taking the time to read about the services we provide and the therapists working with us.
I’m Samantha Dey (Sam), Director of The Counselling Association. Together with our team of experienced therapists, we offer a broad range of counselling and psychotherapy approaches, drawing on our specialist knowledge and expertise to support people with a wide variety of concerns.
We understand how important it is to find the right therapist. Following your initial enquiry, we’ll help match you with someone best suited to your needs. Our aim is to provide a welcoming, supportive service and help you work through the difficulties that have brought you to counselling.
I understand that taking the first step towards counselling isn’t always easy. You may be facing a particular difficulty, feeling overwhelmed or simply looking for a different way forward. Whatever brings you to therapy, I believe that having the right support and someone who genuinely understands your concerns can make a real difference.
With over 25 years’ experience in counselling and psychotherapy, I’ve supported children, adults and couples through a wide range of emotional, psychological and relationship difficulties. My particular areas of specialism include addiction and obsessive compulsive disorder (OCD), alongside extensive experience working with anxiety, depression, trauma and relationship difficulties.
I believe that counselling can help you gain a better understanding of yourself, recognise patterns that may be holding you back and find new ways to approach life’s challenges.
My approach is positive, practical and goal-focused. I like to look forward and help you work towards the changes you want to make, while exploring past experiences where this would be helpful.
I draw on a range of therapeutic approaches, including cognitive behavioural therapy (CBT), integrative counselling, solution-focused techniques and hypnotherapy, depending on your needs and the difficulties you’re experiencing.
I believe that a trusting relationship between therapist and client is central to effective counselling. I offer a safe, confidential and non-judgemental space where we can explore your concerns, develop practical strategies and work towards meaningful, lasting change.
I hold a degree in Psychology and a Master’s degree in Addictive Behaviours, alongside professional qualifications in counselling, hypnotherapy and neuro-linguistic programming (NLP).
I am a qualified children’s counsellor and clinical supervisor, supporting other counsellors in their professional practice.
I am a member of the British Association for Counselling and Psychotherapy (BACP).
MSc Addictions
BSc (Hons)
Diploma in Counselling
Certificate in Counselling Children and Adolescents
Diploma in NLP
Hypnotherapy qualification
Clinical Supervision qualification
CBT and solution-focused therapeutic approaches